A Study Of Customers Preference Towards Health Insurance In Rural Area Of Annur Taluk (Coimbatore District)
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Date
2024-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
INDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCH
Abstract
Health Insurance, like all other insurance, is to protect us against risks by pooling in resources. Health insurance policy covers medical expenses incurred during pre and post hospitalization stages. Health Insurance is an emerging social security instrument for the rural poor, for whom, chronic health problems, arising due to prevalence of diseases and inaccessibility to an affordable health care system is a major threat to their income earning capacity. In present study evaluating customer preferences in health insurance emphasizing to study the factors influencing the purchase decision of customers in purchasing health Insurance policies.
Description
Keywords
Health Insurance, Preference, Medical Expenses, Awareness
Citation
K Ravi . A Study Of Customers Preference Towards Health Insurance In Rural Area Of Annur Taluk (Coimbatore District) . Paripex - Indian Journal Of Research. 2024 Sep; 13(9): 8-9