An analytical survey of promotional drug literatures at C. U. Shah Medical College and Hospital, Surendranagar.

Simple item page
dc.contributor.authorBhatt, Preeti Narendra
dc.contributor.authorMehta, Dimple S
dc.contributor.authorChhaiya, Sunita B
dc.date.accessioned2015-11-04T10:21:45Z
dc.date.available2015-11-04T10:21:45Z
dc.date.issued2015-03
dc.description.abstractBackground: The research and marketing of a new drug requires a lot of money by the pharmaceutical companies. Promotion through advertising brochures and leafl ets is widely used to infl uence the physicians. Most of the times, this information is the only source of new drug information for the physicians. Hence, this study to analyze the appropriateness, accuracy, and validity of promotional drug literatures was undertaken. Methods: Promotional materials were collected from outpatient departments of C. U. Shah Medical College and Hospital, Surendranagr. They were evaluated according to the “WHO criteria, 1988,” and the references cited to support the claims were checked for their validity and authenticity. The images and the pictorial content were evaluated to fi nd out any biased nature of gender representation. Results: Evaluation of the total 486 brochures showed that none of them fulfi lled all the nine criteria. Of the 308 claims, only 208 (42.79%) gave references to support the claims. Only 27 (39.13%) of the research articles among the 125 journal article cited were of high methodological quality. Among the 218 human fi gures, 144 were patients, and 103 were doctors. Female patients (62.5%) were depicted more than male patients (37.5%). Conclusion: The present study showed that pharmaceutical companies do not strictly follow the WHO guidelines and majority of the research were sponsored by companies. Hence, more stringent regulations need to be implemented for the proper promotion and dissemination of information about the new drugs.en_US
dc.identifier.citationBhatt Preeti Narendra, Mehta Dimple S, Chhaiya Sunita B. An analytical survey of promotional drug literatures at C. U. Shah Medical College and Hospital, Surendranagar. International Journal of Basic & Clinical Pharmacology. 2015 Mar-Apr; 4(2): 325-329.en_US
dc.identifier.issn2319-2003
dc.identifier.issn2279-0780
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/165067
dc.language.isoenen_US
dc.source.urihttps://www.ijbcp.com/?mno=179758en_US
dc.subjectPromotional literaturesen_US
dc.subjectWorld Health Organization criteriaen_US
dc.subjectDrug promotionen_US
dc.titleAn analytical survey of promotional drug literatures at C. U. Shah Medical College and Hospital, Surendranagar.en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
ijbcp2015v4n2p325.pdf
Size:
442.19 KB
Format:
Adobe Portable Document Format
Description:
Research article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal of Basic & Clinical Pharmacology