Pandemic Period: The Role Of Media And Product Promotion

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dc.contributor.authorNagraj, Aen_US
dc.date.accessioned2025-05-14T09:37:35Z
dc.date.available2025-05-14T09:37:35Z
dc.date.issued2024-12
dc.description.abstractMedia was at the forefront during the coronavirus pandemic and played a vital role in alerting and creating awareness about the events and issues related to different variants of coronavirus mutating during the same period in various parts of the world. If one watched the television very closely during the lockdown period in India, one could see almost all the top brands stopped playing their advertisements on the television, especially the top brands of cars, motorcycles, jewellery, fashion, and many other brands of FMCG were missing in action. It has been found that many advertisements were misleading as per the Advertising Standards Council of India (ASCI), only a few were found to be true. The likeness in ads during the lockdown period is something the researchers would like to look at, especially the words used by the brands during the pandemic lockdown period, but the public took the ads and message very well.en_US
dc.identifier.affiliationsAssociate Professoren_US
dc.identifier.citationNagraj A . Pandemic Period: The Role Of Media And Product Promotion. Paripex - Indian Journal Of Research. 2024 Dec; 13(12): 107-109en_US
dc.identifier.issn2250-1991
dc.identifier.placeIndiaen_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/247883
dc.languageenen_US
dc.publisherINDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCHen_US
dc.relation.issuenumber12en_US
dc.relation.volume13en_US
dc.source.urihttps://www.doi.org/10.36106/paripex/1907626en_US
dc.subjectCoronavirusen_US
dc.subjectPandemicen_US
dc.subjectadvertisingen_US
dc.subjectAgenciesen_US
dc.titlePandemic Period: The Role Of Media And Product Promotionen_US
dc.typeJournal Articleen_US
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