PERCEPTION AND SATISFACTION OF TOURIST TOWARDS THE BIHAR AS A TOURISM DESTINATION

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dc.contributor.authorKumar, Sudheeren_US
dc.date.accessioned2023-08-09T05:39:11Z
dc.date.available2023-08-09T05:39:11Z
dc.date.issued2022-04
dc.description.abstractTourist satisfaction has been touted as a way to boost a destination's competitiveness. In order to gain a better understanding of tourists towards the Bihar as a tourism destination, present is a case study of Bihar, with the goal of identifying the underlying dimensions of tourists' satisfaction, determining whether tourists can be divided into distinct segments, and examining the significant differences between segments and socio-demographic and travel arrangement characteristics. Three clusters emerged from a segmentation procedure based on destination dimensions: the 'Higher-Satisfied,' the 'In- Betweeners,' and the 'Lower-Satisfied.' The study's implications and conclusions are discussed in relation to future marketing of Bihar tourismen_US
dc.identifier.affiliationsResearch Scholar- Hospitality Management, Poornima University, Jaipur.en_US
dc.identifier.citationKumar Sudheer . PERCEPTION AND SATISFACTION OF TOURIST TOWARDS THE BIHAR AS A TOURISM DESTINATION. Indian Journal Of Applied Research. 2022 Apr; 12(4): 47-50en_US
dc.identifier.issn2249-555X
dc.identifier.placeIndiaen_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/221167
dc.languageenen_US
dc.publisherIndian Society For Health And Advanced Researchen_US
dc.relation.issuenumber4en_US
dc.relation.volume12en_US
dc.source.urihttps://www.doi.org/10.36106/ijaren_US
dc.subjectperceptionen_US
dc.subjectsatisfactionen_US
dc.subjecttourismen_US
dc.subjectBiharen_US
dc.subjecttourist destination.en_US
dc.titlePERCEPTION AND SATISFACTION OF TOURIST TOWARDS THE BIHAR AS A TOURISM DESTINATIONen_US
dc.typeJournal Articleen_US
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