A Review Of Successful Cause Related Marketing Campaigns In India
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Date
2024-11
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Indian Society for Health and Advanced Research
Abstract
In the modern business landscape, companies frequently employ a wide range of innovative strategies to establish and maintain a competitive edge within their respective industries. An increasing number of companies strategically form partnerships with charitable organizations, aiming to cultivate and embed a distinctive and positive image in the minds of consumers. Cause-related marketing (CRM) is one such strategy, characterized by collaborations where prot-driven organizations join forces with non-prot entities, committing to provide monetary donations in support of altruistic causes that benet society. This approach not only allows companies to actively support worthwhile social causes but also signicantly enhances the overall image and reputation of the company in the eyes of the public. Consumers are more likely to remain loyal to companies that demonstrably invest in social responsibility initiatives and projects, appreciating their commitment to societal welfare. The primary objective of the present research is to offer a concise yet informative overview of CRM campaigns that have been successfully implemented in India.
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Sethi Jayaashish. A Review Of Successful Cause Related Marketing Campaigns In India . Global Journal For Research Analysis (GJRA). 2024 Nov; 13(11): 1-3