Browsing by Author "Sethi, Jayaashish"

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    The Impact Of Verbal And Non-Verbal Communication In The Digital Age
    (INDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCH, 2024-12) Sethi, Jayaashish
    This paper explores the transformative impact of digital technology on verbal and nonverbal communication in the digital age. By examining various digital platforms, such as emails, instant messaging, and video conferencing, as well as tools like emojis and avatars, the study assesses how technology has revolutionized interpersonal exchanges. The analysis reveals both the opportunities, such as enhanced connectivity, collaboration, and creativity, and the challenges, including information overload, social isolation, and cyberbullying, associated with digital communication. Furthermore, the research delves into the effects on interpersonal relationships, emphasizing changes in communication dynamics, intimacy, and the formation of new communities. On a broader societal level, the study highlights the democratization of information and cultural exchange, alongside evolving power dynamics. The findings underscore the necessity of understanding the complexities of digital communication to facilitate meaningful human interactions and encourage positive societal progress.
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    The Impact Of Virtual Interaction On Management Education
    (Indian Society for Health and Advanced Research, 2024-12) Sethi, Jayaashish
    This paper explores the interactions among MBA students within virtual environments and investigates the reasons behind their inadequacies in practical skills. Following the COVID-19 pandemic, many universities and institutions have fully adopted virtual interactions. This shift has led to students' inability to acquire essential hard skills crucial in the professional realm. MBA students, as potential entrepreneurs and intrapreneurs, are vital to the economic framework of a nation. This study employs a phenomenological research methodology, utilizing in-depth interviews to comprehend their experiences with virtual interactions. Two interviews were conducted with MBA professionals to gain insight into their experiences. The primary ?nding of this research indicates that virtual interactions have been particularly ineffective for students required to develop predominantly hard skills. In terms of implications, this study aids policymakers in grasping the consequences of virtual engagements. Disciplines requiring practical skills should refrain from virtual-only interactions; however, if necessary, a hybrid model could be adopted.
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    A Review Of Successful Cause Related Marketing Campaigns In India
    (Indian Society for Health and Advanced Research, 2024-11) Sethi, Jayaashish
    In the modern business landscape, companies frequently employ a wide range of innovative strategies to establish and maintain a competitive edge within their respective industries. An increasing number of companies strategically form partnerships with charitable organizations, aiming to cultivate and embed a distinctive and positive image in the minds of consumers. Cause-related marketing (CRM) is one such strategy, characterized by collaborations where prot-driven organizations join forces with non-prot entities, committing to provide monetary donations in support of altruistic causes that benet society. This approach not only allows companies to actively support worthwhile social causes but also signicantly enhances the overall image and reputation of the company in the eyes of the public. Consumers are more likely to remain loyal to companies that demonstrably invest in social responsibility initiatives and projects, appreciating their commitment to societal welfare. The primary objective of the present research is to offer a concise yet informative overview of CRM campaigns that have been successfully implemented in India.
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    Verbal And Nonverbal Communication In The Digital World
    (Indian Society for Health and Advanced Research, 2024-12) Sethi, Jayaashish
    Digital technology has notably in?uenced verbal and nonverbal communication, offering various pros and cons in today's society. This paper examines digital communication, assessing its effects on interactions, relationships, and societal structures. Bene?ts include enhanced connectivity, faster communication, and greater collaboration ef?ciency. However, it challenges personal interactions and introduces risks like complacency, phishing, and cyberbullying. The study explores computer-mediated communication's impact on verbal and nonverbal methods, including emojis, emoticons, and avatars among students. It also examines digital communication's effects on relationships, focusing on communication, intimacy, and empathy. Moreover, it discusses societal impacts, such as democratization of information, global connectivity, and cultural ties. This study explores the challenges and opportunities of digital-age communication, regarding both verbal and nonverbal aspects within emerging technologies.