The Relationship between Quality-based Culture and Productivity of SMEs in Thailand
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2011-01-24
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Journal of Humanities and Social Sciences
Abstract
At present, most organizations turn their interest to quality since it is now the first crucialfactor in a competitive marketplace. Without this, enterprises cannot survive the cutthroat competition.Because of this, consumersû expectation of quality is also rising. These emphasize the importance ofa quality-based culture, a qualification which will help to increase the quality of productivity. Thisresearch, therefore, aimed to identify the relationship between a quality-based culture and the productivityof the SMEs in Thailand. The respondents of this study were entrepreneurs from 367 SMEs. Data werecollected by using questionnaires. Statistics for data analysis consisted of analysis of variance, multipleanalysis of variance, multiple correlation analysis, and multiple regression analysis.The study result found that the entrepreneurs with different business sites, types, period ofenterprising, numbers of employees, and amount of foundation fund had different views on qualitybasedculture and on the productivity at the statistical level of 0.05. The analysis of the relationship andthe effect of the quality-based culture on the productivity were; 1) The quality-based culture regardingthe aspects of the customer-first policy and the domestic customer-first policy had negative relationshipwith the productivity. 2) The quality-based culture regarding the aspects of team work, actual facts andnumbers, problem solving orientation, participation from all parties, and process-based orientation andthe staff-focusing policy had positive relationship and effect on the productivity.To summarize, the quality-based culture had both positive and negative relationship and effecton the productivity of the SMEs in Thailand. SMEs, therefore, put the stress on the importance ofquality-based culture in order to increase the productivity which could finally lead to the achievement ofthe enterprise.
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Journal of Humanities and Social Sciences; Volume 28 Number 1Jan-Mar 2009; 93-101