The Effective of Social Marketing on Agriculturist for Malaria Prevention.
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2010-02-03
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Journal of the Vector - Borne Diseases
Abstract
The quasi–experimental research aimed to investigate the effectiveness of the modified social marketing for Malaria Prevention among agriculturist. The specific objectives were to identify the perception to the risk of having malaria, the virulence of the malaria, the advantages of self prevention the malaria preventive behavior, the correlation among the awareness and the preventivebehavior, and the correlation among age sex education and experience in developing the malaria fever. The samples was Agriculturist in Chiangdao District, Chiangmai Province with divided into two groups and consisted of 90 each, the experimental group (Ban Na – wai) and the control group (BanThung Khao Puang). The data was collected by using questionnaire and interview structure before the experiment, immediately after the experiment and one month later. The data collection was perfomed from November 2005 to September 2006. The study consistented the social marketingprocess to develop a data collection tool. Perecentage, mean, and standard deviation were used in describing and independent sample t – test, paired t – test, and Pearson’s Product Moment Correlation were employed to test hypotheses. The study found that there was no difference in the mean scores of all the categories of health awareness before the experiment, immediately after the experiment and one month after the experiment. Regarding the behavior, on malaria fever preventive behavior, significant difference at the 0.05 level was found between the control group the and the experimental group in this variable when the mean scores of the data collected immediately after the experiment were compared. However the mean scores of perception of the risk malaria and the advantages of preventing oneself from the malaria in experimental group between before, immediately after the experiment and month after the experiment were found to be significant difference at the 0.05 level. Before experiment the mean scores of the malaria preventing behavior between experiment and control group, there was no difference in the mean scores but immediately after the experiment and one month after the experiment were to be significant difference at the 0.05 level. One month after the experiment the perception of risk malaria and the advantages of preventing oneself from the malaria had relationship with the malaria feverpreventing behavior at the 0.05 level except the virulence of the malaria had no relationship. When the hypotheses were tested to find out the relationship between the background variables, i., e., age, sex, education and experience in developing the malaria with all the categories of health awareness, it was found out that age, sex, education and experience in developing had no relationship with all the categories of health awareness. It was recommended that a local network for cooperation in control and prevention of VectorBorne Disease should be clearly established. If the social marketing procedures are to applied in the campaign, it is necessary to spend time studying the target group before implementing the campaign plan. If there is lack of information about the context and the people’s way of living which is related to their desirable behavior, it is difficult to change their behavior.
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Journal of the Vector - Borne Diseases; Vol. 4 No. 1 January - June 2007; 22-36