The influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticism

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dc.contributor.authorKavitha, R.en_US
dc.contributor.authorKumar, N. Senthilen_US
dc.date.accessioned2024-11-30T11:59:22Z
dc.date.available2024-11-30T11:59:22Z
dc.date.issued2023-09
dc.description.abstractAim: To evaluate how greenwashing can affect sustainable behaviour. This study also explores the role of green perceived risk and green scepticism as mediators and how these mediators affect each other sequentially in the relationship between greenwashing and sustainable behaviour. Methodology: As people are now completely dependent on gadgets in their daily lives, therefore, the researcher solicited consumers who had purchased eco-friendly gadgets from shopping malls and other electronic stores 450 subjects were selected using "purposive sampling". Indian consumers in Chennai, Hyderabad, Bengaluru, and Pondicherry are the subjects of the study. Responses were obtained through the use of a questionnaire. To test the research hypotheses, the study used SPSS 25 and AMOS 21. Results: The results indicate that the negative correlation between green washing and sustainable behaviour was mediated by green perceived risk and green scepticism, and these mediators serially affected green washing and sustainable behaviour. Interpretation: This study suggests that firms should integrate transparency into green products without employing greenwash, which would increase consumer trust in green products and reduce green perceived risk and green scepticism among them. Consumers today are aware of greenwashing and have started to investigate it. This research is crucial to protect both the environment and mankind.en_US
dc.identifier.affiliationsDepartment of Management Studies, College of Engineering, Guindy, Anna University, Chennai-600 025, Indiaen_US
dc.identifier.affiliationsDepartment of Management Studies, College of Engineering, Guindy, Anna University, Chennai-600 025, Indiaen_US
dc.identifier.citationKavitha R., Kumar N. Senthil. The influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticism. Journal of Environmental Biology. 2023 Sept; 44(5): 719-727en_US
dc.identifier.issn0254-8704
dc.identifier.issn2394-0379
dc.identifier.placeIndiaen_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/238469
dc.languageenen_US
dc.publisherTriveni Enterprisesen_US
dc.relation.issuenumber5en_US
dc.relation.volume44en_US
dc.source.urihttps://doi.org/10.22438/jeb/44/5/MRN-5112en_US
dc.subjectGreen perceived risken_US
dc.subjectGreen scepticismen_US
dc.subjectGreenwashen_US
dc.subjectSustainable buying behaviouren_US
dc.subjectTransparencyen_US
dc.titleThe influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticismen_US
dc.typeJournal Articleen_US
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