Confusing brand names: nightmare of medical profession.

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dc.contributor.authorRataboli, P Ven_US
dc.contributor.authorGarg, Aen_US
dc.date.accessioned2005-01-29en_US
dc.date.accessioned2009-06-02T10:59:00Z
dc.date.available2005-01-29en_US
dc.date.available2009-06-02T10:59:00Z
dc.date.issued2005-01-29en_US
dc.description.abstractOBJECTIVE: India has more than 20,000 registered pharmaceutical manufacturers. Consequently, there is a flood of brand names to choose from. We conducted this study to analyse and sort out the multitudinous brand names thronging the Indian market, and identified those that could create a possible confusion. MATERIALS AND METHODS: Recent issues of drug formularies like Indian Drug Review, Drug Index, and Monthly Index of Medical Specialities-India were checked and all the brand names given were included. Some other brand names that are available with the pharmacists but are not included in these indexes were also included in the study for analysis. OBSERVATIONS: Potentially confusing brand names were sorted out and categorised according to the severity of damage they can cause if misinterpreted by the pharmacist or the patient. Subgroups were made according to the brand name, the generic name, and the manufacturers of the drug. CONCLUSION: Several brand names are strikingly identical, similar looking (orthographic), or similar sounding (phonological). Preventing this possible confusion is not the work of any one person involved. We describe the role of prescribing doctors, dispensing pharmacists, consumer patients, and the manufacturing companies to prevent "wrong prescribing" due to similarities in brand names.en_US
dc.description.affiliationDepartment of Pharmacology and Therapeutics, Goa Medical College, Bambolim, Goa 403 202, India.en_US
dc.identifier.citationRataboli PV, Garg A. Confusing brand names: nightmare of medical profession. Journal of Postgraduate Medicine. 2005 Jan-Mar; 51(1): 13-6en_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/115901
dc.language.isoengen_US
dc.source.urihttps://www.jpgmonline.comen_US
dc.subject.meshDrug Industryen_US
dc.subject.meshDrug Labelingen_US
dc.subject.meshFormularies as Topicen_US
dc.subject.meshHumansen_US
dc.subject.meshIndiaen_US
dc.subject.meshPharmaceutical Preparationsen_US
dc.subject.meshTerminology as Topicen_US
dc.titleConfusing brand names: nightmare of medical profession.en_US
dc.typeJournal Articleen_US
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