Point of sale tobacco advertisements in India.

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dc.contributor.authorChaudhry, Sen_US
dc.contributor.authorChaudhry, Sen_US
dc.contributor.authorChaudhry, Ken_US
dc.date.accessioned2009-05-28T07:09:16Z
dc.date.available2009-05-28T07:09:16Z
dc.date.issued2007-10-07en_US
dc.description.abstractBACKGROUND: The effect of any legislation depends on its implementation. Limited studies indicate that tobacco companies may tend to use such provision for surrogate advertising. The point of sale advertisement provision has been placed in the Indian Tobacco Control legislation. The study was undertaken to assess the Indian scenario in this regard. OBJECTIVE: To assess if there are any violations related to provision of point of tobacco sale advertisements under India's comprehensive tobacco Control legislation in different parts of India. MATERIALS AND METHODS: Boards over various shops showing advertisements of tobacco products were observed in the cities of Delhi, Mumbai, Kolkata, Trivandrum and Jaipur, between September 2005 and March 2006. RESULTS: The point of sale advertisements mushroomed after the implementation of 2004 tobacco control legislation. Tobacco advertisement boards fully satisfying the point of sale provision were practically non-existent. The most common violation of point of sale advertisements was the larger size of the board but with tobacco advertisement equal to the size indicated in the legislation and remaining area often showing a picture. Invariably two boards were placed together to provide the impression of a large single repetitive advertisement. More than two boards was not common. Tobacco advertisement boards were also observed on closed shops/ warehouses, shops not selling tobacco products and on several adjacent shops. CONCLUSION: The purpose of the point of sale advertisements seems to be surrogate advertisement of tobacco products, mainly cigarettes.en_US
dc.description.affiliationIndian Council of Medical Research, New Delhi, India. chaudhry_k@hotmail.comen_US
dc.identifier.citationChaudhry S, Chaudhry S, Chaudhry K. Point of sale tobacco advertisements in India. Indian Journal of Cancer. 2007 Oct-Dec; 44(4): 131-6en_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/50943
dc.language.isoengen_US
dc.source.urihttps://www.indianjcancer.comen_US
dc.subject.meshAdvertising as Topic --legislation & jurisprudenceen_US
dc.subject.meshGovernment Regulationen_US
dc.subject.meshHealth Promotionen_US
dc.subject.meshHumansen_US
dc.subject.meshIndiaen_US
dc.subject.meshPilot Projectsen_US
dc.subject.meshProgram Evaluationen_US
dc.subject.meshSmoking --prevention & controlen_US
dc.subject.meshSocial Marketingen_US
dc.subject.meshTobaccoen_US
dc.subject.meshTobacco Use Disorder --prevention & controlen_US
dc.titlePoint of sale tobacco advertisements in India.en_US
dc.typeJournal Articleen_US
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