Cancer awareness & its association with demographic variables & mobile phone usage among the rural population of a district in north India

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dc.contributor.authorYadav, Kavitaen_US
dc.contributor.authorHariprasad, Roopaen_US
dc.contributor.authorGupta, Ruchikaen_US
dc.contributor.authorUpadhayay, Shravanen_US
dc.contributor.authorSharma, Vishwasen_US
dc.contributor.authorKumari, Malashaen_US
dc.contributor.authorMehrotra, Ravien_US
dc.contributor.authorKumar, Sanjeeven_US
dc.contributor.authorGupta, Sanjayen_US
dc.contributor.authorSingh, Shalinien_US
dc.date.accessioned2023-08-19T04:52:30Z
dc.date.available2023-08-19T04:52:30Z
dc.date.issued2022-07
dc.description.abstractBackground & objectives: Lack of awareness is one of the major reasons for the high morbidity and mortality associated with cancers. The present study was aimed to evaluate the awareness of prevalent cancers among the rural population in a district of north India and its association specifically with mobile phone usage. Methods: Using a stratified random sampling technique, households in three villages of Gautam Buddh Nagar district of India were selected. A house-to-house survey on cancer awareness was conducted among adults in selected households and data were analyzed to check for the association of such an awareness with sociodemographic factors and internet usage. Results: The study included 59 males and 145 females, with majority (115) being in the age group of 18-30 yr. Although most (96.5%) of the participants were aware of cancer, the common risk factors and warning signs of cancer were known to only a few. Specific risk factors for cervical and breast cancers were, however, not known to a majority (79.9% and 72.2%). A significant association between the awareness of general risk factors and warning signs as well as specific aspects including risk factors for breast, cervical and oral cancer, HPV vaccine and the education level of the participants (P<0.05 for all). Knowledge of risk factors, warning signs and cancer prevention modalities was higher among mobile phone users who accessed internet for health information. There was no significant association between age group and cancer risk factor awareness, though females were more aware of the risk factors for breast cancer (P=0.002). Interpretation & conclusions: The findings of this study highlight the existing low level of awareness of cervical and breast cancers among the rural population. The association of cancer awareness with education level and mobile phone-based internet usage suggests the potential utility of internet-based platforms such as m-health programmes for cancer prevention activitiesen_US
dc.identifier.affiliationsDivisions ofen_US
dc.identifier.affiliationsCytopathologyen_US
dc.identifier.affiliationsClinical Oncologyen_US
dc.identifier.affiliationsWHO FCTC Global Knowledge Hub on Smokeless Tobacco, ICMR-National Institute for Cancer Prevention & Research, Noida, Uttar Pradeshen_US
dc.identifier.affiliationsDepartment of Health Research, Indian Cancer Research Consortium, Delhi &en_US
dc.identifier.affiliationsDepartment of Community & Family Medicine, All India Institute of Medical Sciences, Bhopal, Madhya Pradesh, Indiaen_US
dc.identifier.citationYadav Kavita, Hariprasad Roopa, Gupta Ruchika, Upadhayay Shravan, Sharma Vishwas, Kumari Malasha, Mehrotra Ravi, Kumar Sanjeev, Gupta Sanjay, Singh Shalini. Cancer awareness & its association with demographic variables & mobile phone usage among the rural population of a district in north India. Indian Journal of Medical Research. 2022 Jul; 156(1): 94-103en_US
dc.identifier.issn0971-5916
dc.identifier.placeIndiaen_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/223709
dc.languageenen_US
dc.publisherWolters Kluwer – Medknowen_US
dc.relation.issuenumber1en_US
dc.relation.volume156en_US
dc.source.urihttps://doi.org/10.4103/ijmr.IJMR_3145_20en_US
dc.subjectBreast canceren_US
dc.subjectcancer awarenessen_US
dc.subjectcervical canceren_US
dc.subjectmobile phone usageen_US
dc.subjectrisk factorsen_US
dc.subjectwarning signsen_US
dc.titleCancer awareness & its association with demographic variables & mobile phone usage among the rural population of a district in north Indiaen_US
dc.typeJournal Articleen_US
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