Impact of discounts on sales in Delhi NCR: a survey report

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dc.contributor.authorMeena, Ren_US
dc.contributor.authorKumar, A.en_US
dc.date.accessioned2025-05-12T08:25:51Z
dc.date.available2025-05-12T08:25:51Z
dc.date.issued2024-11
dc.description.abstractBackground: Delhi NCR, which includes Delhi and its neighbouring areas, has experienced considerable growth in the shopping sector over the past decade. A major factor that draws customers to these shopping destinations is the opportunity for bargaining and discounts. This paper examines the impact of discounts on the sales of various item categories. Methods: A survey has been conducted to collect data. Along with focus on responses to a structured questionnaire, the study also analyses sales across various groups of items, with each group divided into two categories: one offering discounts and the other not. Results: findings of this study have the potential to shed light on the fact that offering discounts is beneficial and finally leads to increase in sales as it attracts more customers. For most the groups an increase in sales has been witnessed. Conclusions: From the findings of the study, it can be concluded that if discounts are offered, more customers are attracted which eventually leads to increase in sales day by day.en_US
dc.identifier.affiliationsDepartment of Economics, Central University of Rajasthan, Bandar Seendri, Ajmer, Rajasthan, Indiaen_US
dc.identifier.affiliationsInstitute of Technology and Science Mohan Nagar, Ghaziabad, Uttar Pradesh, Indiaen_US
dc.identifier.citationMeena R, Kumar A.. Impact of discounts on sales in Delhi NCR: a survey report . International Journal of Scientific Reports. 2024 Nov; 10(11): 405-409en_US
dc.identifier.issn2454-2156
dc.identifier.issn2454-2164
dc.identifier.placeIndiaen_US
dc.identifier.urihttps://imsear.searo.who.int/handle/123456789/246975
dc.languageenen_US
dc.publisherMedip Academyen_US
dc.relation.issuenumber11en_US
dc.relation.volume10en_US
dc.source.urihttps://doi.org/10.18203/issn.2454-2156.IntJSciRep20243053en_US
dc.subjectShoppingen_US
dc.subjectDelhi NCRen_US
dc.subjectDiscountsen_US
dc.subjectBargainingen_US
dc.subjectSalesen_US
dc.titleImpact of discounts on sales in Delhi NCR: a survey reporten_US
dc.typeJournal Articleen_US
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