Browsing by Author "S, Mahima"

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    A-study-on-online-shopping-behaviour-with-special-reference-to-alappuzha-district
    (INDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCH, 2024-10) S, Mahima; Gopalakrishanan, Sreedevi; B, Deepthi; A, Alfiya
    Online shopping is a recent phenomenon in the field of e-business. The rise in the number of households possessing smart phones with high-speed internet access has led to widespread acceptance of e-commerce. The competition among e-vendors is getting intensified year by year, and all of them are adopting innovative and creative approaches to attract, satisfy, and retain customers. Accessibility and convenience are the key drivers for a major shift to online shopping. Due to ever increasing work pressure, multiple roles in life style, paucity of time, etc., consumers are on the lookout for such facilities that can suit their changing needs. The present study is an attempt to make an inquiry into the factors that determine the online buying behavior and suggestions to improve the online shopping experience.
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    Assessing Financial Literacy In Kerala: A Study Of Determinants, Challenges, And Socioeconomic Impacts In Kanjikuzhi Panchayath
    (INDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCH, 2024-11) Gopalakrishnan, Sreedevi; S, Mahima; S, Jyothish
    This study investigates financial literacy in Kanjikuzhi Panchayath, Alappuzha district, Kerala, highlighting the socio- demographic factors impacting financial knowledge and decision-making in rural areas. Despite global and national efforts, financial literacy remains low, especially in rural India where access to formal financial services is limited. Based on interviews with 50 residents, findings reveal that men, middle-aged individuals, educated respondents, and those in formal employment exhibit better financial literacy compared to women, younger adults, and individuals in informal jobs. Key factors influencing financial literacy include gender, age, education, and income stability, with significant disparities in financial understanding among women and youth. The study emphasizes the need for targeted financial education programs in rural communities, focusing on women, youth, and older adults, to improve informed decision- making and foster economic stability. Beyond education, addressing socio-economic barriers is crucial to effectively elevate financial literacy.
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    Customers-perception-towards-online-food-delivery-system-with-special-reference-to-alappuzha-district
    (INDIAN SOCIETY FOR HEALTH AND ADVANCED RESEARCH, 2024-08) S, Mahima; Gopalakrishnan, Sreedevi; S, Jyothish.
    Growing population and dynamic intake habits- It appears that the urban population growing over the rural population which will increase the financial gain. Due to increasing financial gain, individuals are restricted to vary their intake habits. Scarcity of time- Because of the busy schedule of working ladies, they consider it better to eat prepared food from restaurants than cook it themselves. However, the traditional technique of food ordering was terribly time-consuming thus to save this time, individuals start to order food online. The purpose of this study is to discuss customer satisfaction with online food ordering and delivery applications in a specific geographic area. The research focuses on the collection and analysis of information from all users of online food delivery services. The goal is to determine the influential factors, as well as their perception and overall satisfaction with online food delivery applications.