Evaluation of Meat Consumption Pattern and Meat Quality in North Indian Cities

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Date
2020-06
Journal Title
Journal ISSN
Volume Title
Publisher
Association of Mastitis
Abstract
A survey was conducted in north Indian cities (Ghaziabad, Noida, Gurugram, Delhi, Lucknow and Bareilly) with an aim to evaluate meat consumption pattern and meat products quality. Retailers from 15 randomly chosen shops, viz., Shop-A, B, C...O and 403 consumers visiting those shops were interviewed. Sample meat products from 10 shops were collected and quality evaluated. Among retailers, 73.33% told meat Kabab (chicken and chevon), is the most sold out product. As per 50.37% & 34.24% consumers chicken and goat meat was 1st and 2nd preference of meat species respectively, 53.46% of consumers preferred “taste” as their first criteria of meat products purchase, 62.85% consumers preferred convenience meat products as compared to traditional counterparts, highest percentage of (43.42%) consumers chosen seekh kabab (chicken and chevon) as their first preference of product. Evaluation of market products quality revealed that, maximum and minimum protein percentage in Shop-A, Chicken Kabab (16.73%) and Shop-C, Chicken Kabab (5.32%) respectively. Cholesterol content found maximum and minimum amount in Mutton Kabab from Shop-J (60.72 mg/100g) and Chicken Sausages from Shop-N (33.54 mg/100g) respectively. Calcium content found highest in Chicken Kabab from Shop-C (1.63%). Highest Total Plate Count (TPC) detected in chicken Kabab from Shop-D (5.41 log 10 cfu/g)
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Keywords
NCR cities, Lucknow, Bareilly, Meat consumer, Meat products.
Citation
Talukder Suman, Mendiratta Sanjod Kumar, Kumar Rajiv Ranjan, Soni Arvind, Bardhan Dwaipayan. Evaluation of Meat Consumption Pattern and Meat Quality in North Indian Cities. Journal of Animal Research. 2019 Jun; 10(3): 365-373