Murugan, MBairagi, K K2011-10-072011-10-072010-07Murugan M, Bairagi KK. Incidence of suicides by poisoning with a popular indian brand of hair dye. Journal of the Indian Society of Toxicology. 2010 Jul; 6(2): 40-41.http://imsear.searo.who.int/handle/123456789/134890Hair dyes are being used extensively by the general populace in India, and several brands are available in the market. There are increasing reports of suicidal ingestion of hair dye from various parts of the country because of easy availability and high lethality. This autopsy study was conducted with reference to deaths resulting from suicidal exposure to one of the most popular brands of permanent hair dye (Super Vasmol 33) in this part of the country, in order to understand the incidence and implications. Results revealed a female preponderance, with the most common age group affected being 20–30 years.enHair dyeVasmol 33®ParaphenylenediamineAutopsy studyArticle