Gangu, A. BRajendran, Dr. S.2023-07-212023-07-212023-03Gangu A. B, Rajendran Dr. S.. A STUDY ON BUYING BEHAVIOR TOWARDS BRANDED TELEVISION PRODUCTS IN MYSORE CITY, KARNATAKA. Global Journal For Research Analysis . 2023 Mar; 12(3): 58-592277-8160http://imsear.searo.who.int/handle/123456789/220713Television is one of the important human needs in life, as it provides huge information and entertainments in various modes. Television industry changed drastically with the advent of latest models, technologies and various features relating to the physical appearance of the television. Customers consider many factors before making a purchase decision in buying a television. This paper is an attempt to study the consumer behavior towards various television brands. The researcher considered signi?cant factors such as media exposure, brand preference and brand awareness to in?uence purchase behavior.TV brandConsumer BehaviorFactors In?uencing.Journal ArticleIndiaAssistant Professor and Research scholar, Alagappa university, Karaikudi Tamil NaduAssistant Professor, Sri. Meenakshi govt. college For Women A Madurai, Tamil Nadu.