Khan, AAKhan, MSSaxena, SArfin, I2020-09-242020-09-242019-12Khan AA, Khan MS, Saxena S, Arfin I. Assessment of awareness and practices regarding breastfeeding in rural community. International Journal of Medical Science and Public Health. 2019 Dec; 8(12): 996-10002277-338X2320-4664http://imsear.searo.who.int/handle/123456789/205580Background: Breastfeeding remains the simplest, healthiest, and least expensive feeding method that fulfills the infant’s needs and it is also important for reducing child morbidity and mortality. It has nutritional, immunological, behavioral, and economic benefits and also provides desirable mother-infant bonding. Objectives: The objectives of this study were (1) to assess the awareness and practices regarding breastfeeding of rural mothers and (2) to find out the influence of sociodemographic variables on breastfeeding practices. Materials and Methods: A community-based cross-sectional study was conducted in the field practice area of Rural Health Training Centre, Integral Institute of Medical Sciences and Research, Lucknow. Mothers having children between 0 and 2 years age group were included in the study. A pre-designed, semi-structured questionnaire was used as a study tool. Data were compiled in MS Excel and statistical analysis was done using SPSS version 20. Results: About 54.8% were aware that breastfeeding should be initiated within 1–24 h after birth, but 66.7% initiated breastfeeding within 1–24 h after birth, 73.9% were aware and feed their infant on demand, and 46.2% were aware that exclusive breastfeeding (EBF) should be continued up to 6 months of age, but only 37.6% practiced EBF. Factors such as literacy status, place of delivery, and mode of delivery were found to be associated with breastfeeding practices. Conclusion: It is seen in the study that practice of EBF and early initiation of breastfeeding are still low.Exclusive BreastfeedingEarly Initiation of BreastfeedingColostrumJournal ArticleIndiaDepartment of Community Medicine, Integral Institute of Medical Science and Research, Lucknow, Uttar Pradesh, IndiaDepartment of Community Medicine, T S M Medical College, Lucknow, Uttar Pradesh, India