Social Media in Relation to Politics in Odisha, India :An Overview.
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Date
2014-01
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Abstract
Social media offers innovative opportunities for political actors, political institutions and the public to interact with
one another. Most of the prominent political parties are getting attracted toward the use of social media for their
election campaigns. Most of the prominent political parties are getting attracted toward the use of social media for
their election campaigns. The use of social media by politicians for wooing the younger generation continues. In
Odisha, Chief Minister Naveen Patnaik who has asked his party men to use social media to woo young voters, who
constitute above 40 percent of the total electorate in the state, In an attempt to cash on the popularity of social media
among the youths, the Odisha unit of Congress logged into social media by inaugurating social media unit ahead of
2014 Assembly election in Bhubaneswar. In Odisha, many members of parliament (MPs) and members of
Legislative Assembly (MLAs) have created accounts on popular sites such as Facebook, Twitter and Orkut. The
content posted on these sites may relate to policy issues and the official work of politicians or to aspects of their
personal lives. We have also seen some candidates also campaign through the popular social network sites like
Facebook, Twitter etc. in recent Urban Local Body (ULB) elections. However social media will become a an
important platform for electoral campaign in future elections. No doubt Social media will a game changing platform
in near future.
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Keywords
social networks, democratic process, online communities
Citation
Parida S K, Das A. Social Media in Relation to Politics in Odisha, India :An Overview. International Journal of Interdisciplinary and Multidisciplinary Studies. 2014 Jan; 1(2): 45-47.